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L’Oréal has changed from an oval bottle to a cylindrical bottle with a flat front face. The number of bottles per pallet therefore increased by 89% for the 200 ml bottles and by 17% for the 100 ml bottles. The weight of the 200 ml bottles was reduced by 15% and the weight of the 100 ml bottles by 19%. The bottles now also contain 25% recycled PET.

in the categories

  • Weight and volume reduction
  • Circular economy

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