The jury uses the following selection criteria to evaluate the projects:
Circularity / Sustainability
- An LCA study was conducted (CO2, water, energy) – documentable
- The design facilitates sorting and recycling (shape, material compatibility)
- The packaging contains recycled materials
- The packaging has been designed to integrate into an existing recycling stream
- The packaging is reusable and remplaces a single use packaging (documentable)
- The packaging avoids product waste (dosing function/ability to empty the packaging completely, …)
- The packaging allows to reduce enery/water consumption during the production process (« green energy », water purification, new energy-saving technologies, waste reduction, …)
Innovative Character
- New packaging with a distinctly innovative character
- Creative use of materials that are easy to recycle as a whole or in part
- Creative design that contributes to the commercial success of the product
- Wow factor (an exceptionally impressive packaging from a qualitative point of view or design)
- Use of new materials or production technologies
Functionality
- Design appreciated by the user because of its ease of use (opening, handling, …)
- Innovative design/material that helps protect the product (during transport, use, …)
- Innovative design/material that helps preserve the product (hygiene, preservation, …)
Logistics
- Optimisation of the transport configuration (more goods per pallet, intelligent use of secondary and tertiary packaging, …)
- Smart packaging solutions to avoid mobility problems
Communication
- Sustainability as a corporate culture (charter, …) – documentable
- The user receives more information – on the packaging – through pictograms or clear texts, via smartphone (QR code, NFC, …). Examples of additional information : legislation, sorting correctly, life-style, games, ….
- Interactive website with additional information about the product or packaging. Examples of additional information : legislation, sorting correctly, life-style, games, ….
- The complete packaging concept (shape, graphic design, …) is used to convince consumers of the product’s quality
- Additional efforts to help society with sorting, recycling (organisation of info sessions, litter collection campaigns, …)